When Israeli babies reach weaning age, their parents introduce them to a snack that is eagerly gobbled up.
It’s a baked peanut snack called Bamba, and 90% of Israeli families buy it on a regular basis. Bamba pieces are basically the same size and shape as American cheetos, and share their powder-y texture.
Bamba, which contains 50% peanuts, is fortified with vitamins and minerals (A, B1, B3, B6, B12, C, E, folic acid and iron).
Israeli children have very low rates of peanut allergies compared to the U.S.--and as it turns out, that’s no coincidence.
British researchers recently discovered that exposing babies to peanuts within their first year helped prevent peanut allergies by up to 81 percent.
Taking notice, the U.S. supermarket Trader Joe’s recently started selling their own version of Bamba, calling it “crunchy, airy, peanutty and highly craveable—kind of like a cheese puff without the cheese.”
If you’d like to see how Bamba is made (and taste some, of course), consider taking a tour of the factory. Visitors can tour the kitchen and see the production process, from raw ingredients until the final packaging.
The tour, which takes about an hour, are aimed at children ages 5 and up and cost 10 NIS per visitor. To book a tour, call 1-700-70-76-76.
Osem Factory, 55 Hamelacha St., Holon Industrial Zone